Seagate Technology International

Introduction Seagate Technology International is one of the major Multinational Corporations (MNCs) having operations in Singapore. Currently, the technology company’s principal executive offices are situated at Cupertino, California.Advertising We will write a custom essay sample on Seagate Technology International specifically for you for only $16.05 $11/page Learn More The famous technology company, which was first started as Shugart Technology in the year 1978, has been reputed as a global leader in the manufacture and production of hard disk drives and storage solutions. Ever since its incorporation over three decades ago, Seagate has attained great success in hard disk development, and this makes it a giant player in the transformative technology sector (Bay, Tang and Bennett, 2004). In Singapore, Seagate Technology premises are situated in the business oriented region of Woodlands. Sectors aligned to electronics, finance and IT are observed to have undergone a very rapid growth in Singapore in the past several years. According to market experts, business opportunities in those sectors are expected to increase tremendously in the near future, and this offers a stable business potential for Seagate Technology in the country. However, apart from the promising business opportunities presented by Singapore, Seagate, just like any other firm, is vulnerable to a number of external forces that are likely to influence the achievement of our business goals. Environmental Factors Affecting the Operations of Seagate Technology in Singapore Integrated Economic Markets The practice of economic integration between different groups of countries within a particular geographical region is increasingly gaining momentum in the modern world.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Economic integrations have the benefit of minimising commo n barriers to the steady flow of products, services, capital, and labor among other production inputs between member countries. The movement from segmented markets to the integrated markets comes with immense benefits to member countries. For instance, this would tend to affect the volume of trade activities, profits, and consumer prices in a monopoly model. Seagate Technology operations in Singapore markets have greatly benefited from Singapore inter-relationships with the US and other giant economies in the world, such as Japan and China (Contractor and Lorange, 2002). Global Consumer Preferences Consumer tastes and preferences for various products are observed to be converging, and this would determine the success and failure of companies within a particular geographical region. Seagate’s products in Singapore continue to face stiff competition, considering the wide range of hard disk manufacturers in the region. Seagate might be a global market leader in hard disks and ot her storage products, but they are yet to thrive in Singapore, due to the factor of consumer preferences, whereby different people tend to have varied tastes for products made by different companies. Management across Cultures Culture is a highly-sensitive issue that plays a significant role in influencing consumer tastes and preferences on products and services. In this regard, local businesses would tend to respond well to cultural requirements, compared to foreign investors who may not be well-informed of the local cultural needs. In that case, foreign investors are often forced to adopt new business strategies that would enable them respond accordingly to the local cultural tastes. Even though Seagate Technology would constantly try to undergo various costly adaptations in order to fit in the cultural demands of Singapore, it may never come out smarter than many local companies in the region.Advertising We will write a custom essay sample on Seagate Technology International specifically for you for only $16.05 $11/page Learn More Globalised Production Modern firms are increasingly taking charge of their production levels to take full advantage over their rivals in business. Through the establishment of a global production network, corporations hope to benefit a lot by achieving quality standards at low costs. In this case, Seagate’s nature of globalised production gives us a higher competitive advantage compared to our business rivals in the region. Major Factors Affecting the Company’s Operations Economic Conditions Foreign investors venturing global markets are prone to unpredictable economic changes that may have significant impacts on their performance. These shifts may present in many forms, such as high inflation or fluctuation of currency exchange rates. However, Singapore enjoys a stable economic performance which is based on strong economic strategies. These strategies have enabled the country to swerve through serious economical and financial turbulences of the past, thus emerging as one of the major economies in the world. General Business Environment Trade is a significant activity in Singapore, with both imports and exports accounting for the largest portion of the country’s GDP. Singapore’s ability to attract and retain foreign investments can be realized from various sources. For example, the country enjoys a massive skilled labor force in almost all sectors of the economy. Other significant sources here include infrastructural wealth and the assuring directive of a corruption-free government. All these have been key attractions of MNCs from developed countries. Manufacturing and services are the key economical drivers of the country, and for that reason, the government has shown great desire in the promotion of key activities in those areas.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Effective Application of Management Functions For firms to be able to take full advantage of the vast business opportunities provided by foreign environments, they should first of all consider putting in place factors that tend to vary across regions, and which may be different from the local settings they are used to. Singapore’s favorable economical conditions have proved to be a major driving force in the success of Seagate Technology International. More importantly, the fact that Seagate Technology specialises in the manufacturing sector is an added advantage to the American Multinational Corporation. However, there are still many ways by which Seagate Technology can maximise its operations in Singapore. For effective and efficient performance in the region, Seagate Technology should incorporate the key functions of the management process. These key management functions usually play a crucial role in the overall performance of all businesses. For effective production to b e realised in the corporation, both individual and team players should work towards a particular goal aimed at achieving the intended objectives and nothing else. The following summary relates through how the management of Seagate Corporation can relate through the four major functions of managerial, for effective business success in Singapore and other international markets. Planning and Strategising Planning and strategising aspects are key requirements in the success of businesses. Planning basically involves all the activities taken in considering when designing the objectives of the business in a specific geographical region. In this regard, firms would strategise on how to go about the established plans to achieve their business objectives. Seagate Technology International can maximise the opportunities of planning and strategising in mapping their business goals within the selected region. In this line, the objectives of individuals and teams should be coordinated carefully f or effective production. Considering the many environmental factors surrounding the operation of the company in Singapore, there is need for appropriate planning and strategising by the management, and this may involve aspects such as constant assessment and analysis of the company’s performance in the region. Such assessments can be conducted by the use of credible assessment methodologies, such as the SWOT analysis. Organising This function would involve effective planning and coordination of all the company’s operational units and resources, in order for them to achieve the desired goals and objectives in business. In this sense, Seagate’s management team would have to identify and specify how the firm’s input resources needs to be arranged and coordinated for effective productivity. To achieve this objective, the firm would have to consider administering effective management strategies in all its units. This entire process may include significant inte rventions that entail good definition of tasks, resource allocation, task delegation, clarification of procedures, and determination of procedures among other processes. Leading According to Luis and Balkin (2011), this function entails the practice of encouraging and motivating workers to bring out their best performances in productivity. It is the responsibility of the management of any organisation to exercise effective leadership skills on fellow employees, for excellent performance and productivity. This is where the concept of leadership shadows comes in business management. Good leaders should always lead by example and try to enforce positive business mentality upon their subordinates. It is also the responsibility of leaders to guide the other employees below delegation through a sound focus of accountability in business performance. In this sense, the management of Seagate Technology would not only have to communicate its organisational goals to its workers, but it would a lso have to employ all the strategies in the book to make those goals achievable to all its employees. Some of the ways through which this objective can be achieved would include; effective communication among the organizational units, creation of favorable working conditions, and good leadership examples. The company’s managerial team would need to come up with leadership strategies that would encourage better working conditions for people of diverse cultural backgrounds. Controlling The only way by which Seagate Technology International can achieve its business objectives in Singapore is by taking full control of their operations and performance in the region. Key business operations always need to be controlled in a systematic manner, so as to remain in the right track. By assessing its overall performance and trying to compare it with the set business objectives, the technology company can come up with all the necessary amendments that would be needed to make a successful venture in the selected market (Ritter, Wilkinson and Johnston, 2004). Through effective assessment, the company can successfully come up with enough feedback to enable them identify potential problems and therefore taking the necessary corrective measures in addressing them. The practice of control is crucial for success of firms in the modern competitive business environment, since it can be applied to correct significant discrepancies in business. General Conclusions of the analysis and the company MNCs and SMEs are important players in the contemporary business world. Both MNCs and SMEs come with immense benefits, and are certain to guarantee for a wider disparity of income distribution to the regions where they are employed. Singapore is one of the many countries whose vibrant economic growth can be associated with the impact of both local and foreign MNCs and SMEs. Ever since she gained her independence from the British way back in 1959, Singapore has excelled economically. C urrently, the emerging East Asian economy enjoys a wide range of direct foreign investment in Multinational Corporations and Small and Medium-sized Enterprises that have roots in giant global economies. Through globalised production of its products, Seagate Technological International has featured well in many regions globally, including the developing markets of Singapore (Tang, Cheong and Goh, 2007). This success can be attributed to the company’s focused business ambition which is based on various external and environmental factors as discussed in this report. However, there is enough evidence that the manufacturing company can do even better, if it considered making some changes about the way it conducts business in Singapore and other regions. General Recommendations in the Context of Management Based on this broad analysis of the external factors affecting the operations of Seagate Technologies International in Singapore, it is obviously clear that the company already e njoys a fair business position in the region. There is more than enough evidence that the technology company can excel in the East Asian country, considering the favorable market conditions offered by the region. Most of the highlighted external factors in this report would have a positive impact to Seagate Technology, and this gives the corporation a higher competitive advantage compared to its rivals in the industry. It leaves no doubt that, the technology company has a great business potential in the East Asian region where computer technology is observed to be taking a turn to the pinnacle, owing to the incessant impacts of globalisation. However, realization of this dream largely depends on how the company’s steering board plans to execute its duties and responsibilities. In that sense, the managers should try to perform their managerial roles in an effective manner, and this can be achieved through constant application of the four management functions outlined in this r eport, in all levels of production within the firm. References Bay, B., Tang, N., Bennett, D. (2004). An empirical study of the imperatives for a supply chain implementation project in Seagate Technology International.  Supply Chain Management: An International Journal, 9(4), 331-340. Contractor, F. Lorange, P. (2002). Cooperative strategies in international business:  joint ventures and technology partnerships between firms. United Kingdom: Emerald Group Publishing. Luis, R. Balkin, D. (2011). Management: International Version. New York: Pearson Publishers. Ritter, T.,Wilkinson, I., Johnston, W. (2004). Managing in complex business networks.  Industrial Marketing Management, 33(3), 175-183. Tang, L., Cheong, W., Goh, J. (2007). Reliability assessment for particle-induced failures in multi-generation hard disk drives. Microsystem technologies, 13(8), 891-894. This essay on Seagate Technology International was written and submitted by user Dominique Hendrix to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

buy custom Maternal Child Nursing Care essay

buy custom Maternal Child Nursing Care essay 1) Explain why antibiotics cannot be used to treat acute respiratory tract infections? a) Acute respiratory infections are viral. b) Antibiotics are associated with numerous side effects. c) Organisms responsible for the infections are resistant to antibiotics d) Acute respiratory tract infections are incurable Answer A Acute respiratory infections are viral. Rationale Most of the respiratory tract infections are viral and assigning antibiotics is unnecessary. Conditions can be managed by use of analgesics, decongestants and supportive therapy. 2) Nasal pharyngitis is highly contagious. Choose the way of preventing its spread from answers outlined below. a) Carefully disposing materials like tissues. b) Avoid sharing eating utensils. c) Washing hands thoroughly after nose blowing. d) All the above Answer D Rationale All the above methods can be used to prevent the spread of nasal pharyngitis. 3) Why do children have larger tonsils than adults? a) They are more susceptible to URIs than adults. b) Tonsils undergo enlargement after birth c) Prevalence of tonsillitis in infants causes enlargement d) Tonsils shrink as people get older. Answer A They are more susceptible to URIs than adults Rationale The larger tonsils offer the much needed protection from URIs. Immunity in children is less effective than that in adults. 4) How can pneumonia be prevented in infants and children? a) Treatment using antibiotics. b) Avoiding overcrowded places c) Through vaccination. d) None of the above Answer C Through the vaccination Rationale Vaccination can be done using heptavalent pneumococcal conjugate vaccine (recommended for infants and children below 23months). Polyvalent pneumococcal polysaccharide vaccine provides protection in children above 24 months. 5) Children with HIV are more likely to be diagnosed with TB, explain why. a) Low immunity b) TB is an opportunistic disease c) HIV and TB are caused by similar organism d) HIV is a precursor for TB infections Answer A Low immunity Buy custom Maternal Child Nursing Care essay

Biography of Robert McNamara, Vietnam War Architect

Biography of Robert McNamara, Vietnam War Architect Robert S. McNamara (June 9, 1916–July 6, 2009) was a secretary of the U.S. Department of Defense in the 1960s and the chief architect and most vocal defender of the Vietnam War. He spent his later years as an elder statesman, apologizing for an escalation of the conflict that became known as McNamaras War. He strove to redeem himself by helping the worlds poorest nations. Before his death in 2009, McNamara wrote about the failures that would became his legacy: Looking back, I clearly erred by not forcing - then or later, in Saigon or Washington - a knock-down, drag-out debate over the loose assumptions, unasked questions and thin analyses underlying our military strategy in Vietnam. Fast Facts: Robert McNamara Known For: U.S. Secretary of Defense during the Vietnam WarBorn: June 9, 1916 in San Francisco, CaliforniaDied: July 6, 2009 in Washington, D.C.Parents Names: Robert and Clara Nell McNamaraEducation: University of California at Berkeley, Harvard Business SchoolSpouses Names: Margaret Craig (m. 1940–1981), Diana Masieri Byfield (m. 2004)Childrens Names: Robert, Margaret, Kathleen Early Years and Education Robert Strange McNamara was born on June 9, 1916 to Robert, the son of Irish immigrants, and Clara Nell McNamara. His father managed a shoe company in their hometown of San Francisco. The young McNamara was raised during the Great Depression, an experience that helped shape his liberal political philosophy. Later, he honed this philosophy at the University of California at Berkeley, where he studied economics. Next, he studied business administration at Harvard University, then went on to work for Ford Motor Company. He served as Fords president for a month until being tapped by President John F. Kennedys administration in 1960 to lead the Pentagon. Defending the Vietnam War McNamara was vilified by opponents of the Vietnam War for his seemingly unflinching support of the conflict in public, distorting the reality of the war and misleading the president. He used the statistical analysis techniques he learned at Harvard to try to measure success on the battlefield. According to the Vietnam Center and Archive at Texas Tech University, McNamara switched to using enemy body counts instead of territory or land based objectives to measure the American’s success in the war...[which] led to a war of attrition, a policy of inflicting massive casualties on the enemy. In private, McNamaras doubts about the mission grew along with the body count, and he questioned whether the war was actually winnable. Eventually, he raised such concerns with President Lyndon B. Johnson, with no success. McNamara resigned as secretary of Defense in 1968 following his failed attempt to both negotiate a settlement in the Vietnam War and convince Johnson to freeze troop levels and stop bombings. Clark Clifford, an adviser to Johnson, succeeded McNamara. McNamara went on to become president of the World Bank. Famous Quotes I deeply regret that I did not force a probing debate about whether it would ever be possible to forge a winning military effort on a foundation of political quicksand. It became clear then, and I believe it is clear today, that military force - especially when wielded by an outside power - cannot bring order in a country that cannot govern itself. We burned to death 100,000 Japanese civilians in Tokyo - men, women and children. LeMay recognized that what he was doing would be thought immoral if his side had lost. But what makes it immoral if you lose and not immoral if you win? We of the Kennedy and Johnson administrations acted according to what we thought were the principles and traditions of our country. But we were wrong. We were terribly wrong. You dont ... correct a wrong by apologizing. You can correct a wrong only if you understand how it occurred and you take steps to ensure it wont happen again. Later Career McNamara served as the World Bank president for 12 years. He tripled its loans to developing countries and changed its emphasis from grandiose industrial projects to rural development.After retiring in 1981, McNamara championed the causes of nuclear disarmament and aid for the worlds poorest nations. He fought what he described as the â€Å"absolute poverty - utter degradation† in  Africa, Asia and Latin America. Legacy McNamara died on July 6, 2009, in Washington, D.C. His legacy will forever be intertwined with the Vietnam War and tainted by his loyalty to the presidents he served rather than the American people. The New York Times condemned McNamara in a devastating editorial, writing: â€Å"Mr. McNamara must not escape the lasting moral condemnation of his countrymen. Surely he must in every quiet and prosperous moment hear the ceaseless whispers of those poor boys in the infantry, dying in the tall grass, platoon by platoon, for no purpose. What he took from them cannot be repaid by prime-time apology and stale tears, three decades late.†

Accountability, Representation and Control and the Euro crisis Essay

Accountability, Representation and Control and the Euro crisis - Essay Example Some of the common perspectives on the crisis suggest that the weaknesses in the accountability processes, compromised systems of control, and poor representation are at the core of the Euro crisis (Hopwood, 2009, p. 797). Those who hold onto this view contend that revamping the structural basis of the three features is fundamental to resolving the crisis. The banking sector, the government spending practices, and the corporate world remain some of the areas that have received significant focus by analysts of the Euro crisis. Poor controls feature in the manner in which governments have failed to put in place regulatory systems to stem bad spending practices, which lead to increased deficits that imperil economic growth. Weak accountability systems encouraged unethical accounting practices that threatened the collapse of the banking sector in the region attracting large amounts of bailouts that burdened the taxpayers. The genesis of the Euro crisis stems from failure of some member s tates to regulate their sovereign debt. The sovereign debt, which had been capped at the 60 percent of the gross domestic product GDP, determines the state of stability of the economic stability of the member states (Arnold, 2012). Proposals for austerity measures, which have been suggested by countries like Germany have incurred the displeasure of some of the most affected countries such as Greece and Poland. The central thinking of the affected countries is that austerity measures will stunt economic growth and leading to states of economic instability, which would expose the affected countries to more damage from the systems. It is important to consider some of the reasons of the economic crisis in terms of the structural germ of their causes. At the bottom of the debt crisis is the need for stronger and reliable regulatory frameworks that would enable accountability, control, and representation in order to shield the Eurozone from the adverse consequences of the crisis. Pursuit of economic self-interest among the Eurozone member states remains one of the challenges facing efforts of addressing the Euro crisis (Lynn, 2011, p. 31). Entry into the Eurozone necessarily required member countries to cede some control of their economic structures to a centralized operational framework without mortgaging their sense of autonomy. Further, the challenge also involves the question of competition, which drove some countries to practice subjective accounting practices with the intention of protecting certain self-interests. According to some economic policies, the Euro crisis would have been averted had the member countries adjusted their accounting policies and operations in ways that embrace the aspect of representation as understood within the framework of fair trading practices (Arestis, 2012). Such structures would have provided the necessary points of economic convergence, which would have shielded the countries from the threats posed by the crisis. Much of the f ocus of the Euro crisis has involved unqualified accounting practices in the corporate world (Knight, 2012, p. 13). A number of banks, for instance, presented unqualified audit reports, which gave hints of growth based on misrepresentation of certain disclosures on assets and mortgages. Such banks later encountered numerous operational challenges that led to their being declared bankrupt. On this account, many banking institutions led to massive government expenditure in terms of bailouts, which were necessitated by the fact that failure to put in place appropriate regulatory mechanisms would expose the banking sector to the threat of collapse, which would then touch of a series of economic challenges that

St. Augustine's election VS free will Essay Example | Topics and Well Written Essays - 3000 words

St. Augustine's election VS free will - Essay Example According to St. Augustine sin is the consequence of free will of human. In the words of Allen (2003), â€Å"According to St. Augustine's free will theodicy (AFWT), moral evil attends free will†. It is also believed that God has created human with the eligibility of enjoying free will. Free will in this sense denotes having the capability to cooperate with God, i.e. to do the right as well as wrong thing. Thus, unlike other beings such as plants and animals, human beings are different as they are free to make their choices. However, the major question concerning this context can be recognized as based on the perplexity that if humans have the capability to make every decision in their life. The passage of Roman 9:16 depicts that God who demonstrates kindness to human is much prevalent rather than human will. Thus, while human hold the ability to enjoy certain free will, they are not entirely free which further indicates that ultimate consequence is not dependent on humans (Kni ght, 2010). The paper intends to describe the election on the free will as explained by St. Augustine based on the religious beliefs affirmed in the Bible. Thus, the objective of the paper is to develop a rational understanding about human free will from a religious point of view. Biblical Criticism St. Augustine is also known as Austin being regarded as one of the greatest ‘Fathers of Church’. He was known as a renowned philosopher who later became familiar as an outstanding leader of Christian conviction (Coptic Church, 2005). His idea of election has been drawn from the ‘doctrine of salvation’. On one hand, his religious opinions about the characteristics of Church and the rites significantly impacted the development of Roman Catholic spirituality. On the other hand, his religious opinions about the characteristics of real sin exhibits the utter requirement of elegance in the salvation of determined preparation of several central policies of Western Chri stendom. St. Augustine’s theodicy stated that the election of God is not unfair. According to him, the offenders are not eligible to enjoy the right of elegance from God. The decision of God as to about extending the elegance is entirely within God’s independent will and privilege. Above all, St. Augustine assumed his thought on election is simply reflecting the rich philosophy of the passage of Roman 9 (Allen, 2003). St. Augustine firmly accepted that God’s elegance was the most prominent basis of salvation. He has termed that if a person is destined, his ‘free choice’ seem to be extracted at best trivial. He further stated that everything which exists is developed by God and yet God cannot be reflected as the origin of sin. St. Augustine’s theodicy of human free will also provides the central and crucial solution by stating that the free will of human is the responsible source of sin. Apparently, it can be depicted that human conduct sinful activities in harmony with the decision condensed by their thoughts and thus are led by their free will. Based on this notion, in his theory, St. Augustine perceives no exclusiveness between free will and celestial support. However, it is often considered that God was negligent by providing will to the human who had brought evil. St. Augustine also depicted that although sin happens by free will, human must not believe that God delivered

The Greek Influence Essay Example for Free

The Greek Influence Essay In 6500 BC, the first settlers arrived in Greece. From there, Greece flourished to become one of the most advanced civilizations of its time. Ancient artifacts, monuments, and documents all serve to validate the sophisticated intellect of this civilization. Even more impressive is the impact that this culture has had on the western society, both past and present. From their scientific discoveries to their many philosophers, the ancient Greeks have helped shape western civilization and even thousands of years after their time, elements of their society remain present in today’s world. The world of science in ancient Greece was centered around mathematical thinking and pure logic. Sparked by curiosity of the world around them, the Greeks studied everything including the sky, the earth, botany, and biology. Their discoveries marked some of mankind’s greatest advances, such as accurately determining the earth’s circumference as well as its physical makeup. They also classified and documented various species of plants, which contribute to the scientific names by which they are known today. Additionally, ancient Greece is accredited as one of the first civilizations to implement public water works and figure out a system of aqueducts the world’s first plumbing system. Behind these scientific achievements, was an acute desire to learn and obtain knowledge. Greece has produced some of history’s greatest thinkers and philosophers. Philosophers such as Socrates, Plato, and Aristotle formulated ideas about how the world worked. The study of history was created by Herodotus and Thucydides. Artists tried to find more natural and realistic ways of representing the world. Doctors, like Hippocrates, started to look for rational reasons for the causes of illness and disease. (The British Museum) Much of today’s philosophy is based on the thinking of these Greek philosophers, as they are quoted and referred to constantly. Aristotle is quoted as saying, â€Å"Character may almost be called the most effective means of persuasion†; Socrates stated, â€Å"I am the wisest man alive, for I know one thing, and that is that I know nothing†. The ideals of western culture alludes to these philosophers with its ideas of living life to the fullest, examining one’s life, and realizing that money and materials do not equate virtue. Not only was their thinking representative of a high level of intellect, but their messages and philosophies still hold true today. Plato is quoted as saying the following: â€Å"All men are be nature equal, made all of the same earth by one Workman; and however we deceive ourselves, as dear unto God is the poor peasant as the mighty prince†. Even though the Greeks believed in several gods and goddesses, this quote represents the backbone of western society as it is presently known. This outlook of equality pertains to democracy; the reference to â€Å"one Workman† alludes to the monotheistic quality of Christianity, Islam, and Judaism. Even the impressive Greek temples places of worship are shadowed today by churches, mosques, and synagogues. The advancements of ancient Greece continues to be awe-inspiring amongst today’s society. Not only was their way of thinking advanced but its validity has proven to span nearly all of documented history, and remains applicable today. In all aspects of life, there are elements that can be traced back to these Greek philosophers, mathematicians, and scientists as their discoveries have withstood the test of time. Works Cited â€Å"Ancient Greece. † The British Museum. The British Museum, 2009. Web. 3 Aug. 2009. http://www. ancientgreece. co. uk.

Calories :: essays research papers

People are, by nature, very gullible, nieve and border on ignorance. There are very few that strive for understanding. Most accept what is told them by friends, the media and the government without question. Take for, instance, the calorie. Millions of Americans read the labels of food containers and worry endlessly about the number of calories that a food contains. This is a classic example of human ignorance. How can one worry about something and not know what it is, where it comes from, and what it does?   Ã‚  Ã‚  Ã‚  Ã‚  A French scientist, Antoine Lavoisier coined the term calorie, actually caloric, in the eighteenth century. Mr. Lavoiser observed that chemical reactions gave off heat. He believed that this heat was some form of fluid, much like water, that carried the heat away from the reaction. (Rothman, 69) Antoine was on the right track; he merely got on the wrong train.   Ã‚  Ã‚  Ã‚  Ã‚  Benjamin Thompson, also an eighteenth century scientist, observed that while drilling through brass with a dull bit he could produce enormous amounts of heat yet not get very deeply into the brass. This led Mr. Thompson to the conclusion that heat was the product of work, not the invisible fluid caloric.   Ã‚  Ã‚  Ã‚  Ã‚  Joseph Black, yet another scientist of the seventeen hundreds, discovered that it took different substances varying amounts of heat to raise one gram of a substance one degree Celsius. He called this specific heat. Mr. Black also noticed that when mercury at fifty degrees is mixed with equal amounts of water at zero degrees the resulting mixture would be only one degree. From this, he concluded that heat and temperature were not the same. In order to give the scientific world a standard of measure Mr. Black termed the amount of heat required to raise the temperature of one gram of water one degree Celsius a calorie.   Ã‚  Ã‚  Ã‚  Ã‚  The problem encountered here is that the calorie on food containers is not quite the same as Mr. Blacks. The calories referred to by the food and Drug Administration are actually kilocalories. That is one thousand times greater than those Mr. Black discovered. When Americans sit down to breakfast and eat a serving of Frosted Flakes, they are not ingesting one hundred sixty calories but one hundred sixty THOUSAND calories.

Effectiveness of Product Placement in Hindi Movies Essay

Product placement refers to the practice of including a brand name, product, package, signage or other trademark merchandise within a motion picture, television or other media vehicles for increasing the memorability of the brand and for instant recognition at the point of purchase. Product placements are commercial insertions within a particular media program intended to heighten the visibility of a brand, type of product or service. The common practice has been that advertising has been inserted within breaks, 30 seconds or 10 seconds commercial, but with increasing number of channels and media clutter, the target audience is not properly exposed to the message. The tendency of the audience is to change the channel whenever an advertisement appears. But by subtle placement of products in the settings of the Movie or a TV serial, the promotional message can be effectively put across the target audience These insertions are not meant to be commercial break ups rather an integral part of the medium so that the visibility of the brand increases. Attempts are made for the viewer to read the product or the brand as a quality of the characters using and approving it. Scripts are tailor made for the desired brand so that when they are incorporated they look natural. It is done through special mention in the programs, placement of logo or may be a shot of that particular brand. Movies have been used as the most popular platform for product placement. Showman Subhash Ghai’s Yaadein showcased brands like Pass-pass and coca-cola. But recall the Rishi Kapoor starrer Karz by the filmmaker, which had an entire song sequence with the Emami banner at the backdrop. Similarly time and again we have witnessed so many brands like ICICI, Yamaha, Pepsi, Lays in movies Aakhein, Baghban, Dhoom, Khushi and Krissh respectively. Product placements are different than the celebrity endorsement advertisements in many ways. The celebrities endorse products and brands with commercial reasons,which normally comes in the breaks in television programs or in cinema halls. The phenomenon of zipping and change in the television usage behaviour due to surfing during commercial breaks has reduced the effectiveness of the television commercials. Similarly the commercials on cinema halls are found to be of low involvement as the audience takes them as blocks between the reasons of visiting the cinema hall and the time available to them for entertainment. So the brand communication and the entertainment products are viewed differently by the audience in both the media. Brand placement provides an opportunity where the involved audience gets exposure to the brands and products during the natural process of narration of the movie or television commercial. We have taken the issue of the movie as area of research because compared to television, movies are found to be of higher involvement. The audience can undertake multitude of working while observing the television program at a home setting which may affect the degree of attention span of the audience and hence reduce the over all effectiveness of the medium for enhancing brand memory. Quite contrast to this is the movie going behaviour where the audience makes a voluntary choice for viewing (exposure) at a cost (financial, time and opportunity cost) for the purpose of entertainment. So he is more receptive to the information provided to him in the movie hall setting which also includes the dissemination of the product information. Further to this in a television viewing, the audience has a choice to shift the channel, as the programming is an involuntary exposure due to fixed schedules, content and timing. This involuntary exposure makes the audience to have a choice of voluntary viewing of the program of his choice and then he or she may switch to another channel. It has been observed from research that brand recall for commercials shown during the television programs with higher level of TRPs are very poor due to the channel switching behaviour (Fourier and Dolan 1997). High level of media clutter, similarity of programming across channels, channel switching behaviour are the factors responsible to generate sufficient level of research interest among researchers at the practice of brand placements in movies. It is very important to expose the product only to the target audience. A good marketer should first identify the target market based on geographic segmentation and demographic variables or may be even both. Selection of the target audience is also done keeping the brand profile in mind. A target audience should also be able to identify with the product. The potential target audience should be able to identify themselves with the product. History: Product placement is being used since long in bollywood industry, however it was not much known . With time the frequency as well as the awareness for this advertisement media have been increased. The earliest reference of a brand placement comes in the 1940 classic Chalti Kaa naam Gadi with the brand Coca Cola, followed by movie bobby endorsing rajdhoot by Rishi Kapoor. The movie Dilwale Dulhanyiyan Le Jayenge of the 1990s was a successful story of launching of Stroh bear in Indian market. Today, product placement is used as an often-used strategy for the advertisers in Hindi films. Broadly analysing, there are three ways product placement can occur: 1.The placement simply happens : This placement occurs without any type of formal contractual agreement to place a particular product or brand. The likely scenario in this instance involves some member of the cast or crew selecting a product to use in a scene because it will enhance the scene though the product itself may not be seen or presented in a favourable light. 2.The placement is arranged and some of the product serves as compensation. This type of placement a particular product is shown in the Movie/ Serial and no extra amount is paid for that. The product itself serves as compensation 3.The placement is arranged and there is financial compensation. In this type of product placement the company has to pay for the placement apart from the product. Basically Product placement can be categorized in various forms. The most popular forms are described below: 1. Product/Brand as a background: This the most simplest form of product placement where hoardings of brand, company name, actual product or logo are placed in the scene. Sometimes packaging of the products are also placed. Here the brand is shown without any verbal reference. For instance, in the movie Koi mil gaya, boards of Nescafe and coca cola are seen in the background during the song idhar chala me udhar chala. Likewise in the movie hero, board of Yamaha rajdoot is seen in one of the song. Board of Virgin brand at the background in the movie Kabhi alvida na kehna. 2. Actors use the product: Another popular idea for product placement is to show the use of the product by characters of the movie without verbal reference to brand name or benefit. For example: In the movie kuch na kaho Abhishek Bacchan and Aishwaria Rai drink coke in one scene where camera is focused purposely on the bottle of the coke. Similarly in Taal, Aishwaria Rai and Akshay Khanna share coke from same bottle. Use of Reebok t-shirts by actor Jhon Abraham and Arshad Warsi in movie Goal. 3. Actors mention the product: In this type of product placement, the product is integrated into the drama where the benefits/attributes of the brand/product are mention by the main star without any visuals of the product. For example: There is one sequence in movie Koi mil gaya where actor Hritik Roshan talrs about benefits of drinking Bournvita. 4. Actors mention and use the brand: This style of product placement includes combination of above two method where characters use the product as well as mention the benefits/attributes of it. For instance: in the movie Chup chup ke actor Rajpal Yadav is shown to use Tide detergent powder. Here the level of placement is so high that all the males in the movie are shown in wite clothes in most of the scenes. Also in movie Krish actress Priyanka Chopra is associated with Star tv. 5. Product as the part of the story (theme): Sometimes the story is woven around a specific product or product category. This is extreme level of product placement. However, this trend is not very well developed in India. Very few films have adopted this type of product placement. For instance, In movie Dhoom high speed bikes are the part of the story, also in move hungama starring Akshay Khanna is given the name Jitu Videocon Who owns the Videocon Showroom. 6. Product in promos: This the relatively new trend where the product is tied up with the promo of the movie. The trend in India was started with Kaante where thumps up is associated with promo, similar example is of movie Viruddh which was associated with Max New York life insurance. However it is more seen in the television programs especially the reality shows. This new media of Advertising is beneficial in many ways, firstly the exposure is to a large no of people as a big amount of people see movie each year and the most important ting is that this form of exposure is not subject to zapping, at least not in the theatre. And if in case the movie is hit this exposure can be repeated especially for those who like to watch the movie more then once. The source association also plays a major role. When consumers see their favourite star wearing polo sport, drinking coke or driving a Mercedes, this association may lead to a favourable Brand image. above all, the cost of placing the product in the movie is far less when compared it to the broadcast media, the CPM for this type of media can be very low owing the high volume of exposure it generates. Product placement also helps the marketers to bypass certain regulations, in many countries certain products are not permitted to advertise on television or to some specific market segments for instanc e, cigarettes and liquor. For the industries manufacturing such product this is a very effective media. However its even more important to know that How Does It Actually Works, Basically Marketer pays to the Advertisement agency that decides and places specific brands strategically in films/TV shows. It is the job of the agency to maintain tie ups with prop suppliers/vendors and with set designers. Thus the agency plays the role of the mediater between the director/producer and the marketer. Suppliers get in touch with the production houses, which also look for props and some extra money as revenue. Subsequently the script is reviewed, edited and necessary changes are made in the script to place the brand appropriately to look like a natural phenomenon in the story. A very best example of blending of a brand into the story of the movie is, a well famous brand of bikes Hayabusa in the movie Dhoom. The brand is used by almost all the actors in the movie, and the most important and noticeable part is that the whole story of the movie is encircled around it. It was a very well done promotional strategy, the craze of the bike in India was at its heights even long after the movie was out of the theatres. There are even more examples like Pepsi in dil to pagal hai and scooty pep in the movie Sunday. The typical product placement starts up with publicity. Publicity attracts the viewers to cinema hall, which includes prospects of advertisers. In modern era of commercial news channels, number of viewers largely depend on positive publicity. The number of viewers also depends on actors, production banners, popularity of music etc. Actual product placement process starts with four types of inputs, out of which the dialogues and way of presentation are controlled by the advertiser through proper coordination with the director while on the other hand viewer’s attitude towards movie and actor are uncontrollable. Former two inputs almost depend on advertiser while later two on viewers.

Rethink What You Drink Essay

Between an 8oz glass of orange juice to a 24oz can of soda, one person can drink between six to eighteen teaspoons of sugar. One may not think that a can of soda a day will hurt a person greatly; but that person is wrong. If you consume one non-diet soda, sugary sport or energy drink, even juice, it can increase your risk of heart disease, obesity, diabetes and high blood pressure, even leading to chronic problems down the road. Even drinking a Five-Hour Energy or Monster in the morning everyday can lead to a caffeine related death. Keeping up homework, going to practice after school and maintaining a social life, a day being a teenager can be draining. We stay up late texting or studying for a test at the last minute, and sleep is not our number one priority. Yes, we wake up the next morning wishing we did not stay up so late, but there is always a cure for that. Almost one third of 12 to 24 year olds said they regularly down an energy drink in the morning. There is nothing wrong with consuming a Starbucks coffee or Five-Hour energy shot in the morning if it is the only thing that will keep us going. The sugar and caffeine in juice, energy drinks and coffee is one of the main factors that keep us teens moving at the pace we do. There are juices, diet sodas and energy drinks that have an okay amount of sugar and caffeine in them to where we could have one a day, and never be harmed. The National Health and Nutrition Exanimation Survey and Nutrition Services worker, Cheri Collier states, â€Å"A â€Å"sugary drink† is known as fruit drinks, soda, energy and sport drinks and sweetened bottles of water and also coffee beverages† (Gann) The consumption of sugary drinks remains high today. In fact, over a half of the American population has a sugary drink almost every day. Lisa Cimperman, registered dietitian for University Hospitals Case Medical Center said, â€Å"Many people consume too many calories each day; Liquid calories don’t make you feel full. Causing people to eat and drink more. † (Theiss) When someone has so much sugar in their system, it can lead to obesity and diabetes. It is shown that 25. 8 million Americans have diabetes (8% of population) and 191 million (2/3) are overweight/obese. (Gann) Not to say that a soda a day can lead to this, but when you are consuming mass amounts of sugar, you will become a part of that 25. 8 million. Men and women are both at risk for developing heart disease. Men who drink one sugar-sweetened beverage daily have a 20% higher risk of chronic heart disease then men who drink none. A study put on by the Harvard School of Public Health surveyed 43,000 men throughout 22 years, and results form 18,000 men were demographically similar. Results in American Heart Association journal stated: â€Å"Drinking 12oz of regular soda, fruit drinks and other sugar sweetened beverages daily was associated with higher risk of heart disease. † Dr. Frank Hu, Professor of nutrition and epidemiology at Harvard School of Public Health said that the findings were notable. The same study was put on for a group of 89,000 women, and it was shown that women who drank one or less than two sugary drinks per day had a 23% increased risk of heart attack and it was four times as likely to have a chronic heart problem down the road. (Jaslow) Studying for tests, going out to parties, finishing research papers late into the night, maintaining a social life and working, life of a college student can be draining. Balancing everything usually takes a toll on one of our most critical bodily functions, sleep. So how do these college students wake up in the morning and go to class with energy? A study done by the University of Ohio stated that 74% of undergraduate students turn to energy supplements in the form of drinks or shots. A single Monster contains 14 teaspoons of sugar and a Five-Hour Energy contains over 8,000 percent of the daily-recommended intake of vitamin B12 and over 2,000 percent of vitamin B6. They say that the rush of energy one feels when consuming the drinks is due to the amount of sucralose, an artificial sweetener over 600 times sweeter than sugar and you will also see over 500 milligrams of caffeine in some drinks. So what happens to people who drink these energy drinks and Five-Hour Energy shots? According to Medicine Plus in 2007, almost 6,000 caffeine related deaths occurred in people under the age of 19, and since then, the numbers have continued to rise(Silva). When you come to thinking about drinking a nice cold 8oz soda, remember that you are putting a toxic drug into your body. You could one day have had too many sodas and be sitting at home with heart disease or diabetes. Remember not to over load yourself with a caffeine overloaded energy drink or shot. Try resorting to diet drinks with not as much sugar, or 100% fruit drinks. â€Å"Our soda habit is something we have total control over. There are a lot of things that keep us healthy that are hard work and difficult, but cutting back on sweetened drinks isn’t one of them† Dr. Stacey Rosen said, the chairman of cardiology at Long Island Jewish Medical Center in New Hyde Park, NY. Next time, rethink what you drink. Works Cited Jaslow, Ryan. â€Å"Sugary Drink Each Day Ups Men’s Heart Disease Risk by 20 Percent. â€Å"Www. cbsnews. com. CBS News, 14 Mar. 2012. Web. 3 Dec. 2012. . Gann, Carrie, and Larry Borges. â€Å"Study: One Sugary Drink Per Day Raises Risk of Heart Disease for Men. † Www. abcnews. com. ABC News, 12 Mar. 2012. Web. 3 Dec. 2012. . Reidt, Robert. â€Å"Sugary Drinks Can Be Hard on Heart: Study. â€Å"Www. healthyliving. msn. com. Healthy Day, 2 Mar. 2012. Web. 3 Dec. 2012. . Theiss, Evelyn. â€Å"Consumption of Sugar Drinks in the U. S. Remains High, Study Shows. â€Å"Www. cleveland. com. N. p. , 31 Aug. 2011. Web. 3 Dec. 2012. . Silva, Evan D. â€Å"Monsters v. Students; the Battle for Energy. † Lariat. Multimedia Editor, 22 Oct. 2012. Web. 15 Feb. 2013. .

Ceriodaphnia essays

Ceriodaphnia essays Ceriodaphnia Ceriodaphnia has six pairs of lobed legs which bear numerous hairs. Their head is bent downwards and is set from the body by a cervical sinus. The head also has two large secondary antennas that are positioned laterally near the posterior margin. (Pennak, 1989) The Ceriodaphnias mouth is located near the junction of the head and body. The Ceriodaphnias body is covered by a carapace which allows protrusion of only the head and abdomen. One of the Ceriodaphnias most noticeable features is its large compound eye. Reproduction: The Ceriodaphnia reproduces parthenogenetically, which means the Ceriodaphnia can reproduce without fertilization of the egg. The egg undergoes a single maturation division in the ovary and a number are released at a time by the oviducts. (Pennak, 1989) Usually 10-20 eggs Ecological Niche: Ceriodaphnia are very diverse as they can live in either oxygen rich or oxygen poor environments due to their ability to synthesize hemoglobin. Ceriodaphnia live in all regions of lakes and ponds whether it is on the surface or near the bottom soil. Ceriodaphnia serves as the main food source for the Hydra in an ecosystem. Notes of Interest: Ceriodaphnia feed on green algae. They also have thoracic appendages that are modified phyllopodia that has bristles for food collecting and respiratory functions. (Prescott, ...

French Pronunciation of Vowels (Voyelles Française)

French Pronunciation of Vowels (Voyelles Franà §aise) A vowel is a sound that is pronounced through the mouth (and, in the case of nasal vowels, the nose) with no obstruction of the lips, tongue, or throat. There are a few general guidelines to keep in mind when pronouncing French vowels: Most French vowels are pronounced further forward in the mouth than their English counterparts.The tongue must remain tensed throughout the pronunciation of the vowel.French vowels do not diphthong. In English, vowels tend to be followed by a y sound (after a, e, or i) or a w sound (after o or u). In French, this is not the case - the vowel sound remains constant: it does not change into a y or w sound. Thus the French vowel is a purer sound than the English vowel. Hard and Soft Vowels A, O, and U are sometimes called hard vowels and E and I are soft vowels, because certain consonants (C, G, S) have a hard and a soft pronunciation, depending on which vowel follows. Nasal Vowels Vowels followed by M or N are usually nasal. Nasal pronunciation can be very different from the normal pronunciation of each vowel. Accents Accents may change the pronunciation of vowels. They are required in French.

Trials and Verdicts Assignment Example | Topics and Well Written Essays - 750 words

Trials and Verdicts - Assignment Example Later, Davis appealed by claiming that the location evidence, which the prosecution used without obtaining a warrant, violated his rights contained in the Fourth Amendment. The 11th US Circuit Court of the Appeals did not overturn Davis’s sentence and applied â€Å"good faith† exception to cushion the prosecution from punishment stemming from unconstitutional reliance on the law. The district was appropriate for handling the Davis’s case. The district courts have a jurisdiction to handle the trials of criminal, as well as the civil nature. The federal court district has a mandate to decide a case. It is noteworthy that the federal district court is the starting point of all cases that arise under constitution, statutes, and treats. In this regard, the Miami district court was suitable for conducting the trial and sentencing the defendant. Notably, the court did not contradict its mandate as stipulated in the federal court system. In essence, the district court appropriately handled and decided the case. The defendant entered a plea bargain after admitting that he killed Nancy Cooper and subsequently dumped her body in a drainage ditch on Fielding Drive. The police investigation indicated that the offender had strangled Nancy before dumping her in a ditch. The prosecutors argued that Cooper killed Nancy because the latter had planned to divorce him during the trial (Blythe, 2014). Nancy’s family had been waiting for the guilty plea to know who exactly killed Nancy. Superior Court Judge Paul Gessner posed the question to Bradley Cooper to inform the court whether he murdered his wife. Bradley pleaded guilty to the second-degree murder in 2014 although he had maintained he was not guilty of the first-degree murder since 2008. Cooper received a less sentence of twelve years in prison and a credit of 2,156 days that he had already served (Blythe, 2014). In my opinion, the Nancy’s family received a fair justice. Nancy’s death and circumstances