Marketing Case - 869 Words

FIN-1103: Principles of Marketing Assignment Details Dear students, this document will give you the detail idea about your module assignment. This assignment consist two parts i.e. one write up and a presentation. First we discuss about the write up’s outline then about the presentation. Well, let’s see†¦. The write up: As you know, marketing mainly deals with the value of the product. We have to add superior value to our product to capture the customer base. All the participant of the market makes a value proposition to win the customer and at the end of the day they sell their product. A particular product captures the market according to its level of value creation. In our daily life we see lots of product around us consist this value†¦show more content†¦Date and norms of presentation will declared later in due time. Template prepared for â€Å"LUX†: Brief product facts: Lux is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as â€Å"Sunlight Flakes† laundry soap in 1899. In 1924, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements. As of 2005, Lux revenue is at 1.0 billion euros, with market shares spread out to more than 100 countries across the globe. Today, Lux is the market leader in several countries including Pakistan, Brazil, India, Thailand and South Africa. Lux Developed by Unilever, Lux (soap) is now headquartered in Singapore. Industry analysis: Lux is operating its business in soap industry which consist lots of other brands namely meril, dove, Tibet, sandilina, dettol, lifebuoy, keya, and lots of other imported soaps from around the world. But not all the brands are Lux’s competitor . Among the brands dove and imported brands are real threats for lux. SWOT Analysis: Strengths 1. High brand value 2. Strong distribution network 3. International branding effort Opportunities 1. Growing customer base Weakness Threats 1. Growing competitors Marketing Mix: Product Price Soap bar, Body gel in different form Prices are ranging 15- 200 dependingShow MoreRelatedMarketing Case Study1338 Words   |  6 PagesStrategic Marketing Case Study New Directions Plc. Introduction: The case is based on the growth and decline of a high street fashion chain founded in the late 1950 s having a extensive distribution network (490stores) within Britain. It refers to the developments changes taken place during a period of 13years where the company has gone through an acquisition and change of Management after 9years of explosive growth within the industry. Whereas it is understandable that the Company shouldRead MoreTide Marketing Case2581 Words   |  11 PagesDe La Salle University Ramon V. Del Rosario College of Business A CASE STUDY ON PROCTER amp; GAMBLE’S TIDE In Partial Fulfillment of the Course Requirements in Marketing Management (MKT511M) XR0526 06:00 – 09:00 P.M. Submitted to: Dr. Antonio V. Concepcion Submitted by: Bernal, Jhon Leonard Mercaldo, Monina Pereira, Michael Sy, Cariza Ventura, Vernon 05 June 2013 Table of Contents I. Introduction.†¦..†¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..1 II. Statement of the ProblemRead MoreMarketing - Aqualisa Case1110 Words   |  5 Pages------------------------------------------------- Case 2  : Aqualisa Quartz  : Simply a better shower 1. Executive summary Aqualisa launched an innovative shower in 2001, called the Quartz shower but the success wasn’t immediate. At present, the most important goal for Aqualisa company is to increase its new showers in terms of units and profit. But the main impediment is the lack of awareness about this brand from consumers and the reluctance from plumbers about adopting this shower. InRead MoreMarketing - Bionade Case2627 Words   |  11 PagesThis decision gave BIONADE the last impulse to conquer the alternative milieu and still appeal to families. The design being quite simple has a high recognition factor and represents BIONADE s unique image. BIONADE was originally distributed in cases of 24 bottles (see attachment A6); now the packaging was extended to 6-packs to allow easy transport (see attachment A5). Labelling BIONADE experienced many difficulties in the phase of launching the product since government officials first had toRead MoreCase Unilever - Marketing3159 Words   |  13 PagesMGT 6170-Marketing, Unilever in Brazil Case Study Table of Contents 1. INTRODUCTION ............................................................................................................... 2 1.1. 2. 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Mythic and Fairy Free Essays

The feeling of impending danger as the story progresses is created for the reader in Joyce Carol Oates’ short story, Where Are You Going, Where Have You Been?, through employing mythical elements to describe what is happening in the plot. Throughout the story, she uses several descriptions associated with the devil to serve as metaphors for the male character and what happens to Connie as also symbolic of the power of evil to tempt, conquer, and destroy the individual. Connie is the symbol of innocence. We will write a custom essay sample on Mythic and Fairy or any similar topic only for you Order Now A young girl of fifteen, she is at the time of adolescence when young women begin to explore beyond their childhood lives and have a taste of how it is like to be a grown-up. She is also pretty, obsessed with mirrors and fussing with her looks. She is very unlike her plain older sister. Like most pretty girls her age who want excitement and not be â€Å"plain and steady† like the sister, Connie is giggly and eager for new things, unaware that danger lurks ready to exploit the fantasies of girls like her. She is like innocent Red Riding Hood who thinks the woods are nice, cozy places to travel through unaware of the wolf that lives within. After describing Connie and her family, the author introduces the technique of incorporating mythic element in the story by describing the drive-in restaurant as a â€Å"sacred building that loomed up out of the night to give them what haven and blessings they yearned for†¦the music was†¦like music at a church service†¦Ã¢â‚¬ Ã‚   The restaurant is a wholesome place for young people to meet and enjoy each other’s company. However, once Connie gets out of the restaurant towards the parking lot, she is not safe anymore. The devil lurks just outside sacred places, ready to tempt anyone who gets out of the temple and who is willing to do something naughty and fun. It is outside where Connie sees Arnold Friend for the first time although they would not be introduced to each other then as Connie is with Eddie, a wholesome boy her age whom she meets in the â€Å"sacred† restaurant. Right after that first meeting, the story begins its creepy quality as the author focuses on Arnold Friend and uses mythological and cultural associations with the devil to describe him.   One association is how Arnold Friend comes into the picture and how he looks like. His approach is announced by the â€Å"glow of slow-pulsed joy that seemed to rise mysteriously out of the music† which Connie was listening to at the time her parents and sister went to a barbecue party at her aunt’s one weekend, leaving her alone in the house. Rock and roll music, songs that are fast and hard, is associated with rebellious teenagers. Arnold Friend appears to her with a rock song in the background and looking like a rock star himself, just like the men in Connie’s fantasy. He had â€Å"fair brown hair†¦sideburns (that) gave him a fierce, embarrassed look†¦wore sunglasses†¦tight faded jeans stuffed into black, scuffed boots, a belt that pulled his waist in and showed how lean he was†¦the jaw and chin and cheeks slightly darkened because he hadn’t shaved†¦and the nose long and hawklike.† His features are sharp, his attire scruffy, and his bearing is very manly. He appeals to her fantasy to look appealing to her, thus making it easier to achieve his purpose. However, the skin around his eyes, which she notices when he takes off his glasses, was â€Å"like holes that were not in shadow but instead in light.† The eyes themselves were â€Å"like chips of broken glass that light in an amiable way.† They were devilish eyes, bright and unlike normal human eyes. When he speaks, it is in â€Å"a simple lilting voice, exactly as if he were reciting the words to a song.† He constantly smiles, too. His name is Arnold Friend, an obvious pun on â€Å"fiend†. He is obviously a bad guy with bad intentions but one who disguises them well. No other name is more trustworthy than one who has â€Å"Friend† for a family name. Arnold rides a golden jalopy. The shiny car symbolizes how the temptations of evil always come in a dazzling and attractive package. Connie herself is amused and fascinated with the car. He uses signals and secret codes. When the car comes to a stop by the front door, â€Å"the horn sounded four taps.† Beside Arnold Friend’s car are more codes: the numbers 33, 19, and 17. He also tells Connie at one point during their conversation that he has a sign, the letter X. Superstition, with its preoccupation with codes, signs and numbers, is connected with the dark side. Another association is the suggestion that Arnold Friend knows everything about Connie and is even telepathic. When he calls Connie by name, she is surprised since she never introduced herself at any time before he drives into their doorstep. He knows the names of her family members, all her friends from school, and tells her that he can see what is happening at Aunt Tillie’s barbecue party at the very moment that he is talking to her. Connie, of course, realizes the danger she is in although it takes some time to sink in because at first she thinks she can just waive Arnold off and he would simply leave her alone. She knows the clues to the kind of brewing trouble she is facing with Arnold when she recognizes â€Å"that sleepy dreamy smile that all the boys used to get across ideas they didn’t want to put into words†¦and the singsong way he talked, slightly mocking, kidding, but serious†¦Ã¢â‚¬  She knows the game of temptation and she tries to resist as hard as she could. Later on in the conversation, however, when Connie continues to resist and especially when she threatens him with calling the police, Arnold slowly takes off the mask he has put on to seduce her with sweetness and becomes forceful. Evil cannot keep on its sweet face when it realizes how it is on the verge of defeat. When it cannot get its way through sweet talk and wheedling, it would resort to the use of force and violence. Connie also recognizes the shift and she feels real panic and fear. Arnold makes it clear to her when he says, â€Å"the place where you came from ain’t there any more, and where you had in mind to go is cancelled out.† Of course, Connie could have called her parents or the police and it could have frightened Arnold off and leave her. After all, she is inside the house while he is locked outside. He cannot go in and it would have taken him some time to break the door, long enough for Connie to make the call. But like the devil, he plays with her weakness, confusion and fear at the moment. Arnold controls himself, knowing that it would work better if Connie comes out of her own will. He continues to seduce her with promises of a pleasurable experience. He promises to bring her â€Å"to a nice field, out in the country here† where Arnold will â€Å"have (his) arms tight around (her).† He tries to convince her that she is better than any of her family members and only he can understand her and her needs best. Towards the end of the story, Arnold keeps coaxing until Connie feels she is not herself anymore. The author describes it as an incantation. She is lured and hypnotized by his words. She has become an observer watching herself â€Å"put out her hand against the screen†¦push the door slowly open†¦moving out into the sunlight where Arnold Fiend waited.† She has given up herself to the devil. She has fallen from grace. She will never be the same again. Using descriptive elements associated with the mythical creature called the devil proves to be an effective technique in developing the story because it adds that extra element of scariness in the reading. The reader associate what is happening in the story with the extra imageries and it intensifies the suspense and anticipation of the obviously tragic ending of the female character. The ending is not only about Connie giving herself up to Arnold. It is also about how evil has tempted innocence, wins over her, and leads her to a terrible end. Work Cited Oates, Joyce Carol. Where Are You Going, Where Have You Been? How to cite Mythic and Fairy, Essay examples

Sociology and Clothes free essay sample

?Clothing is one of our basic needs. Man has been using clothes since time immemorial. Right from the Stone Age, man is trying to cover his body and has been using grass, leaves, tree bark, animal skin, etc. Gradually with the advancement of civilisation, man learnt the art of weaving natural fibres. Till date, there is gradual development in the art of cloth making. Most probably, the first response is that man wears clothes for modesty and social prestige. But now clothes have become an integral part of our personality. By personality, we mean qualities and features which are reflected in the man. Body structure and dress are the part of ones external personality whereas intelligence, outlook, interest, and character, etc. are the part of inner personality. Clothes affect our physical, mental, social, and emotional abili ­ties and are deeply related to personality. The dress reflects the social prestige and interest of the wearer. We will write a custom essay sample on Sociology and Clothes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They do various physical, mental, and social work for us which are essential for a complete personality. Clothes are used in each and every house ­hold. Apart from covering the body, clothes are used for variety of purposes in home. For example, towel, dusters, curtains, table cloth, cushion covers, doormats, bed lining, etc. are used in our day-to-day life. Therefore, we can say that clothes affect almost every aspect of our life. Clothes play an important role whether it is the beauty of a person or decoration of the house. Functions of Clothes: 1. Provide physical protection. Clothes protect us from natural calamities like storm, heat, cold, sunlight, etc. There are clothes for every season. For example, woollen clothes for winters, muslin and viol for summers, raincoat for rainy season, fireproof clothes for protection against fire, and so on 2. Clothes add to beauty. Physical appearance is an important aspect of ones personality. Proper use of clothes can high ­light the attractive body features and subdue unattractive ones. Proper dressing enhances the natural beauty of a person whereas un ­desirable clothes have an adverse effect on it. Similarly an ordinary person can add his beauty by judicious selection of clothes keeping in mind his colour, height, size, etc. In this way, clothes beautify the physical appearance of a person and bring out his personality. 3. Social development. Had a man not being a social animal and had he not interacted with other members of society, we would not have paid so much importance to clothes. We would use them only to protect ourselves from natural calamities. Clothing serves a social purpose for human beings just as food serves a health purpose for him. A properly dressed person attracts the attention of others towards him whereas a person who for one reason or other cannot dress up properly tries to avoid meeting and interacting with others. Thus his behaviour becomes unsocial. Decent and proper dressing is essential for social development. 4. Mental development. Clothing has a deep influence on human behaviour. A per ­son who is not dressed according to prevalent fashion or season is mocked at. For example, a person wearing a woollen suit in summers would be a source of laughter. Clothes have a deep influence on adolescents. On one hand, they want to dress up fashionably while on the other hand, they are pressurized by fam ­ily values. If they do not dress up according to the latest fashion, they are mocked at and develop inferiority complex. This inferiority complex gradually transforms into problem in behaviour. Proper clothing inculcates a feeling of self-confidence and self control which are very essential for the all round personality devel ­opment. Clothes enhance our personality, in fact clothes makes a man. Clothes, more than any other factor adds to the development of overall personality. 5. Identification of man. The clothes of a person help others to recognise who he or she is. For example, we can easily identify the school of a child by his uniform. Similarly, nurses, doctors, advocates, sol ­diers-all have their distinctive uniform which defines their social role. Dressing re ­flects the nationality, culture, character, etc. of the wearer. 6. Adds variety to life. Clothing adds variety to life and does away with monotony. Dressing makes a man fashionable. Dress designing is an art. These days, this art is in great demand because of fashion advertise ­ments and fashion shows. Hence, we can express artistic abilities by designing varied dresses.